July & March

At Salone del Mobile 2023, Muller Van Severen presented two new carpets in collaboration with Kvadrat: March and July are two rug designs whose surface structures are inspired by the natural fleece of a sheep at different times of the year.  March resembles the long, curly and irregular fleece just before the shearing (clipping), while July is reminiscent of the short, neat fleece of high summer, after shearing has taken place. Sharing the same concept and production method, March and July are each beautifully organic in their look and feel, thanks to the innovative patent-pending production process.  To further define the rugs, Muller Van Severen has created a palette of nine colour ways for each of the two products.  Five neutral tones, including Wool White, Pebble, Stone, Almond and Mouse, are repeated across March and July.  In March, Muller Van Severen have added Butter, Peach, Forget-me-not and Dark Brown, while July comes in Brick, Indigo, Peacock and Charcoal.

For Muller Van Severen, colour helps determine the character of a product just as much as the materials and methods used to make it. For March and July, Muller Van Severen explain, the process was like creating a painting. “We made a family of different colours, looking for balance, but also for imbalance.”